Leadership Team

The INRIX management team brings together an unparalleled combination of exceptional technical expertise with solid experience in starting and building successful software, services, and hardware businesses.

Bryan Mistele- President & Chief Executive Officer

Bryan Mistele is the co-founder, President & Chief Executive Officer of INRIX. Prior to INRIX, Bryan was an executive at Microsoft, responsible for successfully building and managing four businesses within the company, including Microsoft’s Automotive, Mobile Services, Real Estate and Personal Finance/Investing business units. Prior to Microsoft, Bryan worked at the Ford Motor Company.

As a leader on technology and transportation issues, Bryan has served as a member of the Bipartisan Policy Center’s National Transportation Policy Project, as a member of the United States Department of Transportation’s ITS Advisory Committee, and as a board member of the Intelligent Transportation Society of America. Bryan currently serves on the board of the Discovery Institute, a leading think-tank in the Pacific Northwest.

Bryan holds a B.S. in computer engineering from the University of Michigan and an MBA from the Harvard Business School.


Saul Gates- Chief Financial Officer

As Chief Financial Officer, Saul Gates is responsible for leading the INRIX worldwide finance organization which includes corporate strategy, overseeing acquisitions, treasury activities, tax planning, accounting and reporting.

Before joining INRIX, Saul was Senior Vice President of Finance and Chief Accounting Officer at Coinstar, Inc. the publicly held parent company of well-known Redbox® movie and video game rental kiosks with international operations and more than $1.8 billion in revenues last year. At Coinstar, he was responsible for accounting, financial planning and analysis, compliance, and investor relations. Prior to this role, Saul spent several years at Microsoft where, as Director of Financial Planning, he was responsible for the company’s financial planning and analysis. Before joining Microsoft Saul spent several years at Pricewaterhouse Coopers, LLP working primarily with multi-national clients in the U.S. and South Korea.


Mark Daymond- Chief Technology Officer

Mark Daymond is responsible for product design and engineering at INRIX. He has over 21 years of experience designing and delivering complex software systems as well as managing multi-discipline, multi regional/cultural projects.

Prior to INRIX, Mark was an executive at Microsoft for 15 years serving in a number of senior positions most recently as Group Program Manager for the Media Center TV team. In this position, he was responsible for all aspects of the design and delivery of the Media Center TV product which included managing a multi-national team. Previously, Daymond was the Group Program Manager for the Automotive Business Unit where he oversaw the Windows Mobile based Automotive Operating System product range, the Voice Command product, the FIAT "Blue & Me" voice-activated in car communications system and other instances of this telematics technology. After successful delivery of these products Mark became Director of Platform Development responsible for the successful delivery and review of the ABU three year worldwide product roadmap strategy.

Prior to the Automotive group, Mark was GPM in the Languages division for a number of releases of Visual C++, Visual C# and Visual studio, where he was responsible for all aspects of product and language design. He also previously served as principal consultant for Microsoft Consulting Services in the UK offering architectural and system level design. He was then selected to be one of the two founding consultants to build the first MCS office in Hong Kong, where he continued to serve as Principal Consultant.

Before Microsoft, Mark was a co-founder of Threadz, a UK software company, responsible for a Windows 2.0 debugging product as well as Threadz Organizer, a product later acquired by Lotus. Mark's previous experience includes the Operational Research Special Project Unit at British Airways, where OR techniques were applied to multi-purpose computing devices, including the original IBM PC.


Rafay Khan- Chief Revenue Officer

Rafay Khan leads INRIX global sales and business development efforts across the company’s key markets including its automotive, mobile, public sector, media and geo analytics businesses. He also is responsible for product management and global data sourcing leading efforts to transform INRIX data into unique insights that power breakthrough applications and services for customers.

Rafay brings to INRIX more than 20 years of experience in the technology sector, primarily in software, data and location-based services (LBS). His functional expertise varies from business operations and product marketing to full profit and loss responsibility in high growth markets.

Prior to INRIX, Rafay was senior vice president and general manager at DigitalGlobe where he doubled revenues in the company’s Commercial Business Unit during his tenure. Previously, he was a vice president at Nokia leading expansion of its NAVTEQ business into Asia (APAC). Rafay drove 30 percent revenue growth building NAVTEQ’s APAC business with customers across the LBS, mobile and automotive markets in the region over two years. Earlier in his career, Rafay held several software engineering roles leading DaimlerChrysler’s computer aided engineering lab and serving as a data analyst for Altair.


Tracy Daw- General Counsel

As General Counsel, Tracy Daw is responsible for all global legal matters at INRIX. Daw has over 20 years of experience as a corporate attorney in both private practice and as an in-house counsel, and also has significant corporate development experience. At RealNetworks, Tracy was most recently Senior Vice President and Chief Legal Officer, managing all of the company’s global legal affairs and corporate development efforts. He joined RealNetworks in 2000 and played a key role in all of the company’s acquisitions and other significant corporate transactions, and oversaw all SEC-related matters during his tenure. Prior to joining RealNetworks, he was a partner in the law firm of Sidley Austin in Chicago. Tracy has a J.D. from the University of Michigan Law School, and a B.S. degree from Cornell University.


Steve Banfield- Chief Marketing Officer

Steve Banfield is a 20-year technology industry veteran who has lead teams to build and market digital products and services used by millions worldwide.

Immediately prior to INRIX,  Steve served as SVP & GM, Registrar Services at Rightside, where he was responsible for the second largest domain registrar worldwide and helped launch the new generation of top level domains (TLDs) into the market.

He has held senior leadership roles at premier technology companies including Sony, Microsoft, Paramount Pictures (Screenlife) and RealNetworks. At Sony he worked within both Sony Pictures and Sony Corporation to launch innovative digital media services including SoapCity, Sony Connect and Sony Media Software. While at RealNetworks and responsible for the iconic RealPlayer, the user base grew from 30 million to over 300 million installed players around the world. Earlier Steve was a technical evangelist and program manager for Microsoft Windows, including Windows 95 and Windows NT.

Steve has an MBA from the Harvard Business School and received his undergraduate degree in Computer Science from Transylvania University in his home state of Kentucky.

He lives in Seattle’s historic Pioneer Square neighborhood and returns home to his farm in Kentucky whenever possible.

Steve Banfield-SM

Scott Baker- Vice President, Human Resources

Scott Baker is responsible for Human Resources and Facilities at INRIX. He joins INRIX with over 22 years of experience in Human Resources providing HR leadership in high tech, R&D, manufacturing, and service organizations.

For the seven years prior to INRIX, Scott was the Director of Human Resources at Cintas Corporation and was based in Cleveland, Ohio and Seattle. During his tenure, he had responsibility for over 50 sites in Washington, Oregon, California, Idaho, Pennsylvania, New York, Michigan, Ohio, Indiana, and Western Canada. Baker focused on recruitment, talent management, training and development, employee relations and engagement, and workforce planning.

Before Cintas, Scott was responsible for Human Resources at Waste Management in the Northwest Region (Seattle). He supported over 35 sites in over five states and was heavily involved in talent management, employee relations, and union relations.

Scott also served as HR Director at ID Certify, a hi-tech and R&D start-up in Seattle that developed software allowing documents to be signed electronically over the internet. He created and implemented the HR structure for the company including compensation & benefits, company culture, talent management, staffing, and HR policies and procedures. Scott reported to the President and CEO.

He previously held various HR positions at Microsoft, General Electric and Ford Motor Company. He has a Masters in Human Resources and Labor Relations (MHRLR) from Michigan State University and a Bachelor’s Degree in Business Administration from the same university. He is certified as a Global Professional in Human Resources (GPHR) and Senior Professional in HR (SPHR) by the Society of Human Resource Management (SHRM). He leads the Seattle Chapter of the Michigan State University MHRLR Alumni Club, is an active supporter of Students in Free Enterprise (SIFE), and served on the Advisory Board for the Cleveland Northeast Ohio Chapter of the National Black MBA Association.


Jeff MacDuff- Vice President of Mobile Products

Jeff MacDuff is Vice President of Mobile Products at INRIX responsible for making it easier for drivers to tap insight from mobile apps and other in-car services that help them save time, fuel and avoid frustration every day.  In addition to driving mobile strategy for the company, he leads an international team of developers focused on the engineering, design, and release of all mobile related products including the company’s INRIX XD Traffic app.

Prior to INRIX, Jeff was Co-Founder and Chief Technology Officer at Buddy.com, a start-up providing the infrastructure, services and analytics for devices & apps at Internet scale, where he was responsible for architecting the company’s platform from concept to production.  He also was responsible for hosting architecture, capacity management, API product strategy and product roadmap.

Previously, Jeff worked for more than 12 years at Microsoft Corporation as a technical manager across a variety of products including Windows client & server, Origami, Windows Embedded, Windows Automotive, and Windows Phone.

Jeff is a regular speaker at industry conferences and events around the world. 

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