Technology is transforming the way people drive. Networks of sensors installed on thousands of roads are providing cities with data about current traffic conditions. In-car GPS and navigation systems and PC-based mapping technologies have made getting lost a thing of the past. But we have only scratched the surface of technology’s potential to help drivers plan better routes and avoid traffic jams.

Traffic data services have evolved from delivering basic guidance to users (such as the location of specific accidents or major congestion) to offering real-time traffic flow data generated from road sensors. These solutions can give drivers a rough idea of what traffic is like right now, or plot the shortest route to a destination based on street maps and speed limits. But they don’t help drivers make decisions if they’re driving tomorrow, next week, or next year. Data from road sensors alone can be incomplete and error-prone. And mapping systems don’t account for other dynamic variables that can affect traffic patterns, like baseball games, weather and accidents – in many cases, the shortest route might not be the quickest.

INRIX takes traffic information to a new level, helping drivers make better decisions through real time, historical and predictive traffic data generated from a wide range of sources. INRIX’s exclusive modeling and prediction technologies offer the highest accuracy and broadest coverage on the market today. Our company’s unique services can give customers the guidance they want for important practical driving questions such as:

• When will traffic start to back up at the I-5/I-90 interchange?
• What will traffic be like at 6:00 tonight? How long will it take me to get home?
• How long will it take for the congestion on the bridge to clear up?
• What time should I leave for work in the morning to avoid rush-hour traffic?
• How long will it take me to get to the airport tomorrow morning?
• When I fly into JFK airport in two weeks, how long will it take me to get to my hotel in Manhattan?
• What is the quickest route to get downtown right now?