Providing traffic information is one of the most effective ways for portals and local Web sites to build customer loyalty. According to a recent study by Driscoll-Wolfe, 79% of consumers are highly interested in real-time traffic information, and 48% indicated that they would use such services every day.

With INRIX’s real-time and predictive traffic services, Web sites can attract more visitors, keep them on the site longer, and ensure that they keep coming back. With easy integration with popular location-based platforms, INRIX services are simple to connect with other useful local services, such as weather. And unlike other traffic service providers, INRIX gives Web sites complete control over the user experience, so customers can maintain their existing brands and business models.

Up-to-date traffic information is a “sticky” service that not only encourages repeat visits throughout the day, but also extends the average length of site visits. INRIX’s innovative platform helps portals and local Web sites offer useful information and unique services that can set them apart from competitors.

• Real-time reporting of traffic flow throughout the United States, with error detection and correction of road sensors for improved quality and accuracy.
• Predictive traffic, with estimates of traffic flow patterns every 15 minutes, up to one year in the future
• Real-time reporting of traffic incidents from Clear Channel’s Total Traffic Network, with comprehensive coverage of over 100 metropolitan areas.
• Customer-branded, Web enabled application for fast, easy integration with Web sites
• XML data feeds to enable interactive routing capabilities and traffic map displays