Market demand for location-based services is driving a new generation of mobile applications for consumers and businesses. Wireless operators and mobile application developers alike are searching for innovative, “sticky” location-based applications to differentiate their offerings and increase average revenue per user (ARPU).

INRIX’s traffic solutions enable the delivery of valuable functionality such as personalized SMS traffic alerts, dynamic navigation based on real-time and predictive traffic flow, and interactive map displays with real-time speeds and congestion alerts. These solutions can help generate customer loyalty and support subscriber growth by providing personalized, reliable and actionable traffic information.

• A “white label” mobile traffic application for smartphones/feature phones or XML-based traffic service data feeds
• High-quality, nationwide real-time reporting of traffic information, including proprietary error detection and correction of road sensor data
• The industry’s most comprehensive coverage of metropolitan areas throughout the United States
• Dynamic navigation using real-time and predicted traffic conditions
• Highly personalized SMS alerts with traffic conditions, route status and other information
• Accurate routing on embedded navigation systems without network connectivity
• Compatibility with all major map databases and Traffic Message Channel (TMC) referencing
• Optimized XML feeds for low bandwidth communications

• Customer confidence: Patented technology – initially developed by Microsoft Research and exclusively licensed to INRIX – offers services with unparalleled accuracy and coverage
• Increased ARPU and reduced churn: Customers will use INRIX’s data every day, increasing loyalty and revenue
• Differentiation: INRIX’s sophisticated platform helps wireless operators offer higher-quality real-time and predictive traffic information, making next-generation applications and services stand apart from competitors.