INRIX® TRAFFIC! App Now Available on App Store

Free App Uses Crowd-Sourced Information to Display Accurate Real-Time and Forecasted Traffic Conditions for over 160,000 Miles of Roads Across the U.S. and Canada

INRIX®, a leading provider of traffic and navigation services, today announced its INRIX TRAFFIC! App is available on the App Store. INRIX TRAFFIC! is a community-powered traffic application for iPhone and iPod touch that provides highly accurate forecasts of road conditions and helps drivers make smarter driving decisions. The app uses real-time, “crowd-sourced” information from over 1 million vehicles to show current and predicted traffic conditions for over 160,000 miles of freeways and highways in 126 cities in the U.S. and Canada and all interstates between metropolitan areas. INRIX TRAFFIC! also provides details on local traffic incidents and events that can affect drivers’ commutes.

“All traffic data is not the same,” said Bryan Mistele, president and CEO, INRIX. “INRIX TRAFFIC! gives drivers an unparalleled level of coverage and insight to manage their commute – no matter where or how far it takes them. Who hasn’t wanted an hour or more of their life back after a grueling drive home or crawling past road construction that wasn’t properly posted? INRIX TRAFFIC! is about helping drivers reach their destinations stress-free while reclaiming an extremely precious commodity—their time.”

How INRIX TRAFFIC! Works:

INRIX TRAFFIC! provides drivers with instant access to the most comprehensive and reliable traffic information available. INRIX crowd-sources real-time traffic information from over 1 million vehicles and consumer devices. Supplementing INRIX’s vast network of GPS-enabled commercial and consumer vehicles, every INRIX TRAFFIC! user sends anonymous “GPS probe” data to INRIX servers which intelligently combine the information with billions of real-time speed data points from other drivers in the INRIX Smart Driver Network and road sensor information from Departments of Transportation across the country. Billions of data points enable INRIX to continuously and instantaneously update the traffic maps on the INRIX TRAFFIC! App resulting in the most accurate current and forecast traffic information available anywhere.

INRIX’s unique predictive technology analyzes commonly known traffic-impacting factors such as current traffic conditions, day of the week, season, holidays and related days, current and forecasted weather, accidents and road construction, as well as other events such as school schedules, sports games and concerts, and even uniquely local variables such as the legislative calendar in Washington, D.C, or the convention schedule in Las Vegas. This allows the INRIX TRAFFIC! App to make highly accurate forecasts of traffic conditions on roads throughout the country.

INRIX TRAFFIC! Features:

• Real-time traffic conditions: Quickly view real-time traffic flow maps in 126 cities across the U.S. and Canada and on over 160,000 miles of freeways and highways (including all interstates) –more than 3X the road coverage of any other app with precise accuracy driven by millions of reporting vehicles in the INRIX Smart Driver Network.

• Traffic incidents provided by Clear Channel Total Traffic Network: Reporting of incidents – including construction, accidents and other on-road events – from visual observation of road conditions in over 120 metropolitan areas.

• Traffic Forecasts: Look into the future to see how traffic speeds are predicted to evolve over the next hour.

• Local events: Games, concerts, construction and road closures can significantly affect driving times; knowing when and where these happen can help you better plan your route

INRIX TRAFFIC! is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.

About INRIX

INRIX® is a leading traffic intelligence platform delivering smart data and advanced analytics to solve transportation issues worldwide. INRIX crowd sources real-time data from approximately 100 million vehicles and devices to deliver traffic and driving-related insight, as well as sophisticated analytical tools and services, across five industries in 35 countries.

With more than 200 customers and partners including Audi, ADAC, ANWB, BMW, the BBC, Ford Motor Company, the I-95 Coalition, MapQuest, Microsoft, NAVIGON, Telmap, Toyota and Vodafone, INRIX’s real-time traffic information and traffic forecasts help drivers save time every day. Visit www.INRIX.com.

Media Contact
Jim Bak
425-284-3825
jimb@inrix.com