INRIX Traffic to Enhance Live Search 411 Service
Mobile users now have free, instant voice-enabled access to local traffic
INRIX®, the leading provider of traffic information, today announced it has been selected by Microsoft Corp. for the voice activated local search service, Live Search 411. The free mobile service now provides real-time traffic information including travel times, accidents and congestion information in addition to local business search, directions, weather and other services. Mobile phone users can immediately access the service at 1-800-CALL-411 (1-800-225-5411).
“Our consumer research shows that traffic information is one of the most popular requests for mobile phone users,” said Neil Bernstein, senior director, Microsoft. “We chose INRIX Traffic for Live Search 411 to provide high-quality traffic information to consumers across all major metropolitan areas.”
INRIX and Tellme Networks Inc., a Microsoft subsidiary, are also collaborating extensively on the interactive voice-powered service Ford SYNC with Traffic, Directions and Information. Ford Motor Company announced the new service at the Consumer Electronics Show (CES) in January, 2009 and expects availability on most 2010 Ford, Lincoln and Mercury vehicles starting in Spring, 2009.
“Live Search 411 is a robust and easy-to-use local search service,” said Bryan Mistele, president and CEO, INRIX. “Given our Microsoft Research origins and our collaboration with Tellme, it was a natural extension to work together to provide personalized traffic for Microsoft’s popular Live Search 411 service.”
Additional details on the Live Search 411 service are available at http://www.livesearch411.com/
INRIX® is one of the fastest growing big data technology companies in the world. The company leverages big data analytics to reduce the individual, economic and environmental toll of traffic congestion. Through cutting-edge data intelligence and predictive traffic technologies, INRIX helps leading automakers, fleets, governments and news organizations make it easier for drivers to navigate their world. Our vision is simple – to solve traffic, empower drivers, inform planning and enhance commerce.
Whether through an in-car or smartphone navigation application, a local newscast or our INRIX® Traffic app, our up-to-the-minute traffic information and other driver services reach more than 150 million drivers to help them save time, fuel and frustration. INRIX delivers traffic and driving-related insight, as well as sophisticated analytical tools and services across six industries covering nearly 4 million miles of road in 40 countries. For more information visit us at www.INRIX.com.
Media ContactJim Bak