INRIX Helps Windows Phone 7 and BlackBerry Consumers Spend One Less Day a Year in Traffic

INRIX Traffic App Now Available on All Major Mobile Phone Platforms

July 22, 2011 -- INRIX®, a leading international provider of traffic information and connected driving services, is now available on all four major mobile phone platforms with today’s debut on Windows Phone 7 and BlackBerry. INRIX Traffic is a free app that helps drivers save time, fuel and money with real-time traffic information for the places they go every day.

INRIX Traffic covers more roads than any other traffic app providing real-time traffic information that extends beyond major highways and interstates covering more than 1.1 million miles in North America and Europe – 2X as much coverage as any other traffic app.

“As the recent hysteria around Carmaggedon in Los Angeles showed, drivers can never really know exactly what to expect when they hit the road,” said Kevin Forman, Vice President of Mobile Applications, INRIX. “By introducing our popular iPhone and Android app today on BlackBerry and Windows Phone, we’re providing drivers with a powerful tool that helps them know before they go saving them time, fuel and frustration along the way.”

In comparing driving patterns of INRIX Traffic owners to the average driver, daily use of INRIX Traffic helps them:

• Spend one less day a year idle in traffic;

• Save gas and money burning one less tank of fuel per year;

• Reduce vehicle emissions by 350 lbs of carbon -- equal to the amt. of emissions produced by the average passenger car traveling from L.A. to San Francisco

Forman added, “INRIX Traffic gives you the equivalent of one free tank of gas and a day of your life back every year. It’s amazing how simple changes like using our app everyday can have a big impact on your time, your wallet and the environment.”

As one of the Top 10 most used apps in the navigation category according to comScore, INRIX Traffic uniquely helps drivers reduce the time they spend in traffic through a better understanding of current AND future traffic conditions.

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INRIX Traffic Debut on BB and WP7 Page 2

INRIX Traffic App highlights:

• Covers More Roads than Any Traffic App. INRIX Traffic information is updated every minute covering more than 1.1 million miles of highways and city streets in cities across North America and Europe – twice the amount of roads compared to any other traffic app. The app is available in 9 countries including the U.S., Canada, U.K., Germany, France, Italy, Spain, Netherlands and Belgium.

• Traffic Information Drivers Can Rely On. In the world’s largest ongoing independent test of traffic information spanning 7,000 highway miles in 16 states, the University of Maryland has found INRIX traffic information accurate within 2 mph of ground truth across all types of traffic conditions - 24x7x365. Unlike other apps that rely solely on road sensor data or crowd-sourced information from drivers that’s often old and inaccurate, INRIX analyzes data from more than 400 public and private sources ranging from traditional road sensors to our own crowd-sourced traffic network of more than 10 million vehicles to deliver the most accurate traffic reports available. It’s the only app that factors the impacts of schools schedules, collegiate and professional sporting events, and convention schedules to ensure the information you rely on is tuned to the unique events that impact traffic in your city.

• Traffic Forecasts for Better Trip Planning. Predictive traffic information helps you better plan your trips knowing how long your trip will take so you can reliably determine the best time to leave to ensure you arrive on time.

• Real-Time Updates on Traffic-Impacting Events. INRIX Traffic provides real-time reports of accidents, construction, and other traffic-impacting events from the same sources relied on by state departments of transportation.

• Free. INRIX Traffic is a free, ad-free app. In return for the benefit of our real-time traffic information, INRIX Traffic owners become a part of our crowd-sourced network passively contributing real-time traffic information that helps us provide the community with the best traffic information available.

INRIX Traffic is available for download on Windows Phone 7 from the App Marketplace right here and on the BlackBerry App World Marketplace right here.

Specs:

• Windows Devices Supported:

o HTC: HTC 7 Pro, HTC 7 Arrive, HTC 7 Surround, HTC 7 Trophy, HTC 7 Mozart, HTC 7 HD7, HTC 7 HD7S

o LG: LG Optimus 7, LG Quantum;

o Samsung: Samsung Focus, Samsung Omnia 7

o Dell: Venue Pro

• BlackBerry OS 6 Devices Supported:

o - 9100 Pearl 3G

o - 9300 Curve 3G

o - 9330 Curve 3G

o - 9650 Bold

o - 9670 Style

o - 9700 Bold 2

o - 9780 Bold

o - 9800 Torch

About INRIX

INRIX® is one of the fastest growing big data technology companies in the world. The company leverages big data analytics to reduce the individual, economic and environmental toll of traffic congestion. Through cutting-edge data intelligence and predictive traffic technologies, INRIX helps leading automakers, fleets, governments and news organizations make it easier for drivers to navigate their world. Our vision is simple – to solve traffic, empower drivers, inform planning and enhance commerce.

Whether through an in-car or smartphone navigation application, a local newscast or our INRIX® Traffic app, our up-to-the-minute traffic information and other driver services reach more than 150 million drivers to help them save time, fuel and frustration. INRIX delivers traffic and driving-related insight, as well as sophisticated analytical tools and services across six industries covering nearly 4 million miles of road in 40 countries. For more information visit us at www.INRIX.com.

Media Contact
Jim Bak
425-284-3825
jimb@inrix.com