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Inrix Wins Red Herring 100 North America and Telematics Detroit Awards

Inrix Selected as Promising New Technology Venture

KIRKLAND, Wash. – May 24, 2006 – Red Herring announced today that industry-leading traffic information company Inrix has been selected as one of Red Herring’s Top 100 Startup Companies in North America. Separately, Telematics Update announced that Inrix won “Best Newcomer Service” and “Best Company Start-up” awards at Telematics Detroit 2006, the world’s largest automotive telematics conference.

"We are honored to be recognized with these awards from Red Herring and Telematics Detroit,” said Bryan Mistele, Inrix president and CEO. “The industry awards further validate Inrix's revolutionary approach to providing highly-accurate traffic data services to businesses and government agencies by leap frogging the limitations of traditional road sensor networks.”

Inrix is featured in the May 29 print edition of Red Herring which includes "The Top 100 in North America" and reached newsstands today. Well over 1,000 privately held technology companies submitted to this year’s edition of the prestigious award, giving evidence to the invigorated innovative and entrepreneurial strength of the technology ecosystem.

The “Red Herring 100 North America” award is an important part of Red Herring’s tradition of recognizing new and innovative technology firms and their entrepreneurial founders. Inrix and the other nominees were rigidly evaluated on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem. This unique assessment of potential complemented by a review of the actual track record and standing of a company allows Red Herring to see past the “buzz” and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

At Telematics Detroit, Inrix received the “Best Company Start-up” and “Best Newcomer Service” awards at a dinner awards ceremony on May 23 for the International Telematics Awards, organized by Telematics Update and judged by a selection of independent consultants and industry experts. The finalists in each category reflected the state of the telematics industry today - large global companies competing head to head with relatively unknown start ups on an even footing.

About INRIX

INRIX is the leading provider of accurate real-time, historical and predictive traffic information nationwide, providing industry partners and customers with the highest quality data and broadest coverage available for personal navigation, mapping, and other location-based service applications in the car, online and on mobile devices.

INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, going well beyond the limitations of static road sensor networks, historical-based models and cellular data aggregators, to offer customers the most sophisticated understanding of the unique system-wide traffic patterns in each metropolitan area. Additionally, INRIX offers real-time incident data for 122 markets across the country. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit www.inrix.com.


MEDIA CONTACT
Inrix Inc.
K. Michele Largé
425-284-3854
Michele@inrix.com


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