INRIX Introduces Real-Time and Predictive Traffic Application
for Windows Mobile Devices
INRIX Traffic for Windows Mobile and key partnerships
with leading wireless application developers and service providers
position INRIX as leader of traffic solutions to the wireless sector
ORLANDO, FL. – March 27, 2007 –INRIX, the leading provider of traffic information nationwide, today announced the availability of INRIX Traffic for Windows Mobile devices. Wireless users can now gain instant access to real-time and predictive traffic conditions on their Windows Mobile devices in more than 60 U.S. metropolitan markets, with additional markets becoming available in the coming months.
INRIX Traffic for Windows Mobile is the first wireless application featuring dynamic predictive and comparative traffic speed information in addition to highly accurate real-time traffic speed and incident information. INRIX’s breakthrough predictive technology assists consumers in anticipating conditions on major roads for the next few minutes, the next several hours, or up to five days in advance. INRIX uniquely delivers dynamic predictive traffic based upon powerful and intelligent Bayesian statistical analysis models integrated with real-time traffic information, weather forecasts, event schedules and a variety of other variables. INRIX is also the first company to deliver real-time traffic flow information on Windows Mobile devices in more than 60 markets nationwide based on its revolutionary Smart Dust Network.
INRIX Traffic for Windows Mobile also delivers a superior user experience giving customers a variety of unique features, including patented zone panning - the ability to pan by flying across the screen to locate a specific roadway; the ability to zoom into the map to see traffic data at a more granular level; and the ability to select and add market maps over the air. INRIX offers more markets across the U.S. than any other traffic data provider. INRIX Traffic incorporates Tele Atlas map data. Tele Atlas is a leading global provider of digital maps and dynamic content that power the world’s most essential navigation and location-based services (LBS).
“INRIX Traffic for Windows Mobile puts the power of traffic prediction in the palm of your hand. This application illustrates our commitment to enhancing the wireless experience for our customers and partners,” said Bryan Mistele, president and CEO of INRIX. “We remain focused on delivering the highest quality traffic information with the broadest market coverage, while continuing to innovate with new technologies such as our predictive traffic platform and mobile user interface.”
INRIX also provides traffic data solutions to other leading wireless navigation platform and application developers including TeleNav, deCarta, eMbience, MobileGates and others and is available as a white-label offering for wireless carriers and other firms seeking to offer a complete, turnkey mobile solution to their customers.
INRIX Traffic for Windows Mobile is available immediately to end users including a 30-day free trial. The application is compatible on devices supporting Windows Mobile 5 and 6. Additional product information -- including supported metropolitan markets and links to purchase on Handango.com -- is available at http://mobile.inrix.com.
About INRIX
INRIX is the leading provider of accurate real-time, historical and predictive traffic
information nationwide, providing industry partners and customers with the highest
quality data and broadest coverage available for personal navigation, mapping, and other
location-based service applications in the car, online and on mobile devices.
INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally
developed by Microsoft Research, to aggregate and enhance traffic-related information
from hundreds of public and private sources, going well beyond the limitations of static
road sensor networks, historical-based models and cellular data aggregators, to offer
customers the most sophisticated understanding of the unique system-wide traffic
patterns in each metropolitan area. Additionally, INRIX offers real-time incident data for
130 markets across the U.S. To experience the traffic technology revolution behind the
next generation of navigation and location-based service applications, visit
www.inrix.com.
MEDIA CONTACT
Inrix Inc.
K. Michele Largé
office 425-284-3854
mobile 206-816-4606
Michele@inrix.com