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INRIX Digital Media Suite Overview
Transforming Traffic News
INRIX DIGITAL MEDIA SUITE: Applications for broadcast media that deliver drive-time traffic news with valuable sponsorship and advertising potential. Our breakthrough approach lowers production time and cost integrating tools for traffic information gathering, content creation and broadcasting into a single set of apps – INRIX Radio and INRIX TV. “Drag-and-drop” content creation and editing tools help you gather information and broadcast in a matter of minutes. The INRIX Digital Media Suite offers a comprehensive picture of traffic conditions for your broadcasts that includes traffic speeds and travel times, detailed real-time speed traffic maps, traffic cameras, alerts to delays caused by accidents and other incidents, as well as eyewitness reports from Facebook and Twitter.
INRIX Digital Media Suite engages audiences with high quality audio and video traffic news reports powered by the same actionable information relied on by leading automakers and government transportation agencies worldwide. INRIX analyzes data from public and private sources ranging from government road sensors to official accident and incident reports and our own community of nearly 100 million drivers to provide your audience with reliable, time saving insight. Our incident platform fuses journalistic narrative with real-time information to provide reporters with not only in-depth coverage of traffic conditions but also the causes of traffic and the impact on journey times.
INRIX Traffic Intelligence Platform benefits include:
“INRIX Radio is great. It's easy to use, and the maps feature is brilliant. I can get a real feel for where problems are and better judge how they might affect our listeners." — Scott Myers, Breakfast Producer, Capital FM YorkshireContact us to find out more about how INRIX Digital Media Suite can help you uncover the true value of traffic sponsorship 1 House of Commons Transport Committee, "Out of the Jam," 2011 |
INRIX Digital Media Suite
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Nick Simmons
Vice President and General Manager, Media
Tom SextonVice President Business Development, Media DownloadTraffic jams cost your audience time and money. By 2020, the cost is estimated to rise from £9 billion to £22 billion in the UK alone.1 |